Diversionary Media Strategies and utilization techniques

Abstract

In today's world, the media is a very incredible and powerful tool of disseminating information. Media is also referred to as the fourth pillar of democracy. This study explored how techniques and strategies affect the news and information, illustrated through examples and a case study, that media is influencing and shaping the world. These tactics of the media are not only misleading the general public due to lack of information, but also influencing the policymakers, and important decisions are also being influenced. This bias is prevailing in the media organizations, including the journalists, media owners, and management as well. Both traditional media and social media platforms are engaging in the practice of this biased and perception building. The public’s lack of media literacy further hinders their ability to recognize stereotypes and harmful narratives, which in turn shapes public opinion and political discourse.